I started The Natural Sleep Store in 2005. At the time, organic mattress stores were rare, but demand was growing. Just out of grad school, I didn’t want to go into academia, instead choosing to stay at home with my daughter. Because of this, I had initially envisioned The Natural Sleep Store to be online-only. However, I was soon fielding requests from my Colorado customers to feel our organic mattresses before purchasing. And so despite only selling one mattress, Savvy Rest, I rented a small space in Fort Collins and put a single mattress on display.
Savvy Rest mattresses have split firmness levels between the two sides of the mattress, meaning customers had the opportunity to feel what an organic latex mattress in two different firmness levels would feel like. Once customers had the chance to feel the mattress for themselves, it became apparent quickly that they wanted more!
Soon, we had upgraded to a new, larger showroom in Fort Collins that had the capacity for multiple mattresses. It was around this time that our team grew to include Andy. By this point, because we were the only organic mattress showroom in the state, many of our customers were driving up from Denver just to try them out! Since Andy and his family were planning a move to Denver, we decided it was the perfect time to expand the business. We found our spot at 928 W. 8th Ave. in 2007 and we’ve been thriving in Denver ever since. The space afforded us plenty of opportunity to display mattresses and bedding, and provide customers in the area with delivery and set up services.
