The Alpaca wool pillow is so unique—it’s fluffy and soft, similar to a down-filled pillow, but has firmness and a supportive feel to it too. It’s the best of both worlds. We love that the alpaca wool is 100% natural and organically grown, as the alpaca are raised with cruelty free methods in a pesticide-free environment, and the wool is processed without the use of bleaches, dyes or chemicals. They are treated like pampered pets! Alpaca fiber is soft and light so it’s combined with a little bit of sheeps wool to hold the fibers apart and create loft.